Wake Forest Law Launches New Website
Wake Forest Law is pleased to unveil its new website! Launched on August 28, 2024 after more than a year of work, law.wfu.edu boasts a fresh look and feel, streamlined navigation, updated content, and institutionally-aligned visuals and branding.
Intended to meet the needs of multiple audiences—including prospective students, current students, alumni, faculty and staff, and the general public—the new website prioritizes the user experience, more effectively and dynamically showcases the work of the Law School, and allows for a streamlined and efficient maintenance process.
In addition to collapsing more than 500 pages into fewer than 200 pages, the old website underwent a writing and visual overhaul, with a significant amount of content being rewritten to make it clearer, more succinct, and more compelling. Images were carefully curated to give visitors a genuine feel for both Wake Forest Law and the larger University.
Among the new content additions are a robust Student Life section, a Program for Leadership and Character in the Law page, and a page detailing the Law School’s commitment to Pro Humanitate. The addition of these webpages reflects Wake Forest Law’s student-centric ethos, as well as its alignment with the University’s broader ideals of leadership, character, and service.
The project began in January 2023 with the requirements gathering phase, but the bulk of the writing and development work took place from March to August 2024. Wake Forest Law’s Marketing & Communications team, who managed the project, hired Table Talk Consultants to design the Law School-specific template, which is based on the University’s website template but incorporates some unique elements. The new website is hosted in the University’s WordPress environment and will benefit from the ongoing enhancements to this platform.
To ensure that the new website meets 508 compliance standards, the Wake Forest Law team received training on accessibility practices, such as effective alt text for images and compliant color contrasting, from Wake Forest’s Technology Accessibility team.
Like the old website, the new website is also mobile-friendly and responsive. Other features include a refreshed search function, a new course catalog, and a robust faculty and staff directory.
The success of the website project can be attributed to the close collaboration between Wake Forest Law’s Marketing & Communications team, Law IT team, and the Office of University Marketing and Communications (UMC) (formerly known as the Office of Communications and External Relations [CER]). All of these departments were instrumental in the development of the Wake Forest Law website, and worked together to create a useful, elegant final product.
Did You Know?
- 30-40% of new users find college websites via organic search1
- 67% of internet users use search engines as their first source of information for higher education institutions2
- 68% of all website traffic comes from mobile users3
- 94% of first impressions are based on website design4
- 52% of users said that a bad mobile experience made them less likely to engage with a company5
Categories: Featured